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CLIENT:

Ashton Music

INDUSTRY:

Musical Instruments

SERVICES:

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    Art Direction

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    Catalogue Design

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    Photography

IN A NUTSHELL:

We were approached by Australian musical instrument manufacturer Ashton Music to create their full product range catalogue.
We focused on creating a catalogue that was informative and easy to navigate whilst also communicating the earthy essence and hand-made nature of the brand’s flagship acoustic guitar range.
In order to draw consumer’s attention to the high-level of craftsmanship utilised by the brand we decided to use the hero imagery of the catalogue to tell the story of the products and their manufacturing process rather than simply depicting models playing musical instruments as is the industry norm.

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