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CLIENT:

Banna Group

INDUSTRY:

Retail

SERVICES:

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    Campaign Development

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    Design of Print Media

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    Design of Online Collateral

IN A NUTSHELL:

4four were given the task of developing a consumer engagement campaign to be used across several shopping centres within the Banna Group. The campaign took the form of a Shop & Win Competition that encouraged customers to engage with the centre’s many retailers and establish an ongoing relationship. We developed an overall identity for the campaign and then created centre-specific artwork to reflect the colour schemes and identities of each of the different centres. For each centre we then produced a range of in-centre POS, entry-forms, press advertisements and web & social media assets. The visual identity of the campaign was designed to be classy, fun and highly communicative – concisely delivering the message to shoppers as they move throughout the centre.

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