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CLIENT:

Pioneer Audio

INDUSTRY:

Consumer Electronics

SERVICES:

  • -

    Catalogue Design

IN A NUTSHELL:

We were approached by Pioneer Australia to create a product catalogue that acted as a piece of price-driven marketing collateral as well as a consumer touchpoint representative of the brand’s high level of equity and consumer salience.
After a successful design execution, the catalogue was inserted into a publication aligned with the category’s target audience as the aim of the campaign was to create awareness of Pioneer’s brand, product range and retailer partners.

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