Wagga Wagga Marketplace
Design of Print Media
Design of Online Collateral
Design of Instore elements
IN A NUTSHELL:
4four were commissioned to develop the annual Christmas campaign for Wagga Wagga Marketplace. The campaign was to be applied across all in-centre Christmas collateral as well as press advertising and online.
The campaign had to fit comfortably with the centre’s overall aesthetic and incorporate the “our” element in order to ensure brand cohesion. We set about creating a captivating, whimsical campaign identity that celebrated the joy that social inclusion and sharing brings to the community over the festive period. The campaign look and feel was warm and rustic, with visual references to traditional Christmas designs of yesteryear.
The campaign was applied to all Christmas collateral including in-center advertising, press advertising, online and social. We also extended the campaign identity across in-centre elements including a Christmas archway and boxes.