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CLIENT:

Large Regional Shopping Centre

INDUSTRY:

Retail

SERVICES:

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    Campaign Development

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    Creative Direction

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    Illustration

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    Copywriting

IN A NUTSHELL:

4four were tasked with creating a highly-impactful campaign to celebrate the launch a newly renovated shopping centre.
The campaign needed to be bold, uplifting and playful and possess an abundance of “WOW!” factor to engage viewers and communicate a strong sense of progression, fun and excitement.
We developed a highly-distinctive and memorable campaign identity that was based on unique insights garnered through the centre’s place story.
We created a unique visual identity featuring a bright colour palette and a series of lively custom illustrations and patterns to engage the audience emotionally and communicate the increased offerings of the centre (fashion, homewares, fresh food, fine-dining and entertainment) whilst also imparting a strong sense of
fun and celebration.
The campaign was designed to be rolled-out over all touchpoints – bringing a new level of visual impact and excitement to hoardings, brochures, in-centre posters, booklets, and online collateral.

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