Large Regional Shopping Centre
IN A NUTSHELL:
4four were tasked with creating a highly-impactful campaign to celebrate the launch a newly renovated shopping centre.
The campaign needed to be bold, uplifting and playful and possess an abundance of “WOW!” factor to engage viewers and communicate a strong sense of progression, fun and excitement.
We developed a highly-distinctive and memorable campaign identity that was based on unique insights garnered through the centre’s place story.
We created a unique visual identity featuring a bright colour palette and a series of lively custom illustrations and patterns to engage the audience emotionally and communicate the increased offerings of the centre (fashion, homewares, fresh food, fine-dining and entertainment) whilst also imparting a strong sense of
fun and celebration.
The campaign was designed to be rolled-out over all touchpoints – bringing a new level of visual impact and excitement to hoardings, brochures, in-centre posters, booklets, and online collateral.